About Us

Our Love for Food. Our Promise to Protect It.

At the heart of our brand is a simple belief: food is precious, and it should never be wasted.

Every meal starts with time, money, and care. From early mornings at the shops to family dinners around the table, food connects us all. Yet in the UK alone, millions of tonnes of edible food are thrown away every year, much of it because it spoils too quickly in the fridge.

We created our brand to change that.

Why We Exist

We saw how often perfectly good food was being binned — not because it was bad, but because it wasn’t stored properly. Meat turning grey, fruit going soft, vegetables losing their crunch.

So we made it our mission to help households:

🥩 Keep meat fresher for longer
🍓 Preserve fruit and vegetables at peak quality
🥕 Reduce food waste and save money
♻️ Cut down on unnecessary packaging and trips to the shop

Because throwing food away shouldn’t be normal.

Our Love for Food

Food is more than fuel — it’s memories, family time, celebrations, and comfort.
That’s why we’re passionate about helping you protect the food you’ve worked hard to buy.

Whether it’s a fresh steak, a bowl of berries, or your weekly meal prep, we believe every ingredient deserves to last longer and taste better.

The Facts

The average UK family throws away hundreds of pounds worth of food every year.
Most food waste happens at home — mainly from spoilage.
Proper food storage can extend shelf life by up to 5x, especially for meat, fruit, and vegetables.
Less waste means fewer shopping trips, lower food bills, and a smaller environmental footprint.

Small changes at home create a big impact.

Our Promise

We’re here to help you:

Waste less
Save more
Eat better
Feel good about what’s in your fridge

Because when you protect your food, you protect your money, your time, and the planet.